Data Capture Developments Improves Business Intelligence

One of the major challenges for most marketing organizations today is the capture of good data. Many firms have data scattered across their organization and transactional history tied to individual customers is spotty, at best. At G2KC we have started implementing new methods of data capture for our client partners. Our new CardLess Loyalty approach uses the most reliable transactional data: individual credit card transactions.

G2KC has created agreements with credit card payment processors that allows us to match credit card spend data to individual customer records. The data can be delivered in real-time, daily, or other regularly batched feeds depending on the reporting requirements and business needs.



The process is facilitated by an individual customer enrolling in the program and can be an adjunct to any existing loyalty program. Once a customer has signed up (and allowed a retailer, for example, to access their credit card purchases) G2KC will start receiving all relevant purchase, visit, and other data on a go-forward basis. This approach is particularly effective in those industries like retail where data capture is particularly difficult.

The CardLess Loyalty program is a turn-key solution that can supplement existing POS data feeds and other loyalty programs.