Case Studies
Learn more about G2 Knowledge
Consulting success stories. |
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Case Study
1
A national retailer of elective eye
surgery outgrew their traditional
direct marketing processes. The firm
was experiencing dramatic reductions
in appointments generated through
the direct mail channel.
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Case Study
2
An international restaurant chain,
with more than 900 stores in the
domestic US, wanted to improve their
customer acquisition. The company
wanted to increase targeted direct
marketing, but their list sources
couldn’t scale to a larger
audience.
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Case Study
3
One of the
nation's largest insurance providers
had insufficient time and resources
to properly evaluate, analyze, and
utilize the vast amount of available
data.
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Case Study
4
One of the
oldest Investment Banks in Europe was
suffering from declining brand loyalty
due to an increase in advances from
younger competitors offering well-positioned
investment products. The only solution
was a complete shift in strategy from
a brand to a customer focus. |
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Case Study
5
A Pharmaceutical Manufacturing Company
was distanced from customers because
of an expensive, multi-layered distribution
channel. Their best selling products
needed a more direct route for sales. |
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Case Study 6
Like most Retailers
this organization had come to rely heavily
on discounting to drive store traffic.
This strategy was implemented mainly through
monthly Direct Mail to proprietary Credit
Card Customers. It was apparent that the
discount strategy was limited and ineffective. |
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