Companies
today have more data than they know what to do with
and it's just wasted.
G2KC has database
management and database build experience across a
range of business CRM application types. Our commercial
database development procedures are designed to enable
rigorous marketing research and analysis.
 Datamarts
not total CRM overhauls
G2KC's database build experience
is specialized in building Marketing Datamarts, not
Enterprise-wide CRM solutions. Enterprise-wide CRM
database systems for database marketing can take
years to implement and have significant costs in
licensing and employee training.
On the other hand,
marketing datamarts act as a repository of company
and individual data that is defined and limited to
criteria that facilitate marketing measurement and
improvement. Additionally, Marketing datamarts are
also designed to integrate with existing systems
for total “closed-loop” measurement reporting
including Revenue, Profit, and Value at the individual,
regional, and segment levels. Pretty good stuff.
We have a process for developing datamarts based
on offering clear expectations and benefits:
- Audit
- Design
- Build
- Operationalize
As clients work with us,
our technical and operational experience delivers
immediate value. For example, during the audit
phase, G2KC:
- Determines
the depth and breadth of data available from promotions,
surveys, and on customers across sales/operations
data systems.
- Consults
on what is available, relevant, and recommended for
inclusion in the datamart.
- Delivers a data
dictionary of sources, number of records, rules associated
and depth of data penetration across fields.
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