G2 knowledge consulting

Market Share Analysis

Understanding your customer base is the single most important factor in developing effective marketing communications. At G2KC we have assembled a collection of over 150 concepts at the individual level which can provide a detailed understanding of who are your current customers. This collection includes proprietary data such as Disposable Income, Wealth, Decision Drivers, Life Cycle Value as well as commercially available selects such as purchasing patterns psychographics, lifestyle, and demographic information.

More important, G2KC can also compare your current customers to prospects to better understand the strengths and weaknesses of your brand at the individual level. Insights from this information are critical for all aspects of marketing including: Marketing Strategy, Targeting, Offer Development, Creative Approach, and Channel Allocation.

G2 Knowledge Consulting has two standard reporting options for analyzing customer market share. Both options include:

Defining the appropriate “total market” typically geographically that represents the marketing sales footprint
Selecting individuals in the defined market from G2KC’s database of 170 million marketing eligible adults
Graphic Reporting of information for both customer and market total
Calculation of Market Share for each information concept
Graphic reporting of relative Market Share for each information element.

Option 1 ($10,000) provides the above for any twenty of the key information elements listed on the reverse side. Option 2 ($20,000) provides the above for all information elements on the reverse side. Either option can be completed within 10 days of receipt of customer data.