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Media Measurement
In today’s
business environment marketing expenditures must be evaluated
on the basis of their return to the organization. This
is especially true when limited marketing resources must
be allocated across current and new business lines during
a transitional business climate. To assist our clients
in this process, G2KC has developed G2M3 an integrated
Multi-Media Measurement process to quantify the impact
of marketing expenditures. |
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The key to quantifying the impact of marketing expenditures
is consolidating data from a vast array of sources into
a Hyper-Cube of information. The G2M3 information Hyper-Cube
stores information regarding Awareness, Conversion, Competitive
Activity, Economic Activity, Marketing Expenditures,
Pricing, Product Penetration, and Sales for each Market-Media-TimePeriod.
Once developed, advance statistical techniques are applied
simultaneously using both Time-series and Cross-Sectional
Joint Multivariate Analysis.
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Results
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