G2 knowledge consulting

Prospect Knowledge

G2 Knowledge Consulting has created a unique and powerful assemblage of all 190 million marketing-eligible adults in the United States. In addition to being pre-processed to remove standard suppressions such as pander files, opt-in do-not-solicits and the like, this file is NCOA’d with each refresh – currently once every other month.

However, what makes this compilation unique and highly leverageable are the proprietary information elements G2 Knowledge Consulting has created. Through the combination of primary research and over 20 years of customer strategy and analytic experience, the following elements have been developed and are available for each of the 190 million adults:

Total Household Income – cost-of-living adjusted by Metro
Disposable Income – cost-of-living adjusted income that is available after living expenses
Wealth – the compilation of available and potential capital
Purchase Decision Drivers – indicators representing the chief decision making motivators:
- Price
- Service
- Convenience
Differential Income – income relative to neighbors
Distance Cross-Reference – distance in miles to every ZIP in the United States

We have used these proprietary elements to much success in the past and have brought them together in one place to help address many potential client needs:

Targeting “Meaningful” or Necessary Audience Segments
Identifying Differential Treatments, Marketing Strategies
Targeting Populations for Meaningful Integrated Marketing Initiatives
Incorporating Proximity into Drive-to-Purchase

In addition to our proprietary information elements, G2 Knowledge Consulting maintains over 150 standard demographic, financial and psychographic information elements that are available for selection and profiling in conjunction with any program – e.g:

Age
Gender
Education
Occupation
Length of Residence
Number of Children

Home Value
Available Equity
Home Loan:
- Date
- Amount
- Number
- Interest Type
- Purpose

Shopping Habits, Hobbies:
- Sports, Outdoors, Health
- Travel, Cruise Gardening, Charities, Wine
- Golf, Tennis, Football
- Collectibles
- Investments
- Etc.

Interests:
- Wine
- Fashion
- Theater
- Gourmet
- Family
- Vacation
- Etc.

By bringing “in-house” the 190 million marketable universe along with the 150+ individual elements, G2 Knowledge Consulting has created a powerful and easily accessed compilation of information that can be brought to bear for any direct marketing or research situation – either in isolation or in conjunction with other marketing tools.