| |
| Prospect Profiling |
 Understanding
your best prospects is the single most important factor
in developing effective acquisition communications. At
G2KC we have assembled a collection of over 150 concepts
at the individual level which can provide a detailed
understanding of who are your BEST Prospects. This collection
includes proprietary data such as Disposable
Income, Wealth, Decision Drivers, Life Cycle Value as
well as commercially available selects such as purchasing
patterns psychographics, lifestyle, and demographic information.
More importantly, G2KC can also compare prospects who
value your brand to those who do not to better understand
the strengths and weaknesses of your brand at the individual
level. Insights from this information are critical for
all aspects of marketing including: Marketing Strategy,
Targeting, Offer Development, Creative Approach, and
Channel Allocation.
G2 Knowledge Consulting has two standard reporting
options for Prospect Profiling. Option 1 ($10,000) provides any twenty information
elements. Option 2 ($20,000) provides all information
elements.
Both options
include:
|
- Defining the appropriate “total
market” typically
geographically that represents the marketing sales
footprint.
- Selecting individuals
in the defined market from
G2KC’s database of
170 million marketing eligible adults.
- Graphic Profile
Reporting of Best vs. Worst
Prospects by 10% Increments for each information element.
|
| |
|
|
|
|
|
